In light of recent and deeply troubling developments within the leadership of the United States government, Artemis Archery will, with immediate effect, pause the publication and promotion of American-made products and content connected to U.S.-based archers and companies.

This is not an act of animosity. It is, rather, an expression of principle. Of discomfort. Of sorrow.

The decisions emerging from the highest levels of the U.S. administration—ranging from flippant discussions of warfare in unsecured spaces, to reckless geopolitical rhetoric—have left us deeply unsettled. When diplomacy gives way to spectacle, and trust is treated as disposable, those of us who believe in responsibility, respect, and nuance must respond.

Let it be said clearly: this is not a rejection of American archers, nor of the remarkable innovation, artistry, and passion that so many in the U.S. archery community embody. We honour those individuals deeply. Many of them have inspired us, taught us, and shared their journeys with grace and generosity. This decision is not about them.

It is about the uncomfortable weight of conscience.

Until we can once again align with the values we hold dear—transparency, humanity, accountability—we will refrain from showcasing U.S.-based content on our platforms. This is not permanent, nor is it a judgment upon individuals. It is a pause. A breath. A moment of recalibration.

We remain committed to celebrating the global archery community in all its forms. And we look forward to the day when respect and reason guide the actions of all those who wield power.

With care,
Jonas Hellsén
Founder, Artemis Archery